Can you imagine what is the importance of using the SMTP service provider for your transactional E-mail instead of using your own server for transactional. find out how?
First of all lets see what is Transactional e- mail?
Transactional e-mails are those e-mails which you use for sending for the following reasons .
- when your user forgets their password
- site notifications
- welcome emails
- newsletters
When you send an e-mail the ISP of your user scans the IP of all incoming e-mails and then filter it.If your e-mail sending frequency is high then the ISP will flag your IP as spam and will block all the emails from your server or will send them directly to the spam folder of your user.
Lets see other situation, suppose you are sending the e-mails to your users and user is not able to find the remove link and by chance user put your e-mail as a spam and user's e-mails program take notices and put your server's IP as a spam.
In most of the cases if you are using your server to send the e-mails the chances are that you will be blacklisted for sending the spam and it doesn't matter if you are doing or not. and also if someone else is sending the spam from that IP and if its not you then also that IP will be blacklisted and then it doesn't matter from where the email is generating if the IP is blacklisted.
Why SMTP service provider?
Using your server for sending the e-mails will affect the reputation of your IP and here is benefit of using the SMTP service provider it is that they are already whitelisted by the ISPs. it means that no matter what is the frequency of your e-mails. it will not be considered as spam. and another benefit of using the SMTP service provider is that it will reduce the load of your server as you will shift away the e-mail from your server and it will help your website.
One advice to Follow now:use smtp for your website http://t.co/56te6K7sUf
— phpfoxexpert (@phpfoxexpert) July 16, 2015
No comments:
Post a Comment